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TDWI Virtual Summit

Generative AI in Action: Lessons Learned from Successful Implementations

January 29, 2025

8:00 am - 11:35 am PT

Spotlight Talk: Context Is King! Why Customer-Facing Agentic Applications Like Chatbots Need Customer Context

January 29, 2025

Prerequisite: None

Yali Sassoon

Co-Founder and CTO

Snowplow

Customer-facing agentic applications (most often chatbots) offer companies opportunities to effectively engage with a much higher percentage of their users at scale, to:

  • Identify what those users want
  • Provide better service
  • Grow customer value

However, the vast majority of generative-AI powered applications know nothing about the customer engaging with them except what that customer has explicitly revealed in the chat thread.

In this talk, Yali Sassoon, CTO at Snowplow:

  • Explains why this is such a huge missed opportunity
  • Gives examples of the difference that customer context can make to different agentic applications in different industry
  • Provides an overview of how that can be accomplished in practice from a technology point of view

TDWI Virtual Summit
Generative AI in Action:
Lessons Learned from Successful Implementations

January 29, 2025