Prerequisite: None
Customer-facing agentic applications (most often chatbots) offer companies opportunities to effectively engage with a much higher percentage of their users at scale, to:
- Identify what those users want
- Provide better service
- Grow customer value
However, the vast majority of generative-AI powered applications know nothing about the customer engaging with them except what that customer has explicitly revealed in the chat thread.
In this talk, Yali Sassoon, CTO at Snowplow:
- Explains why this is such a huge missed opportunity
- Gives examples of the difference that customer context can make to different agentic applications in different industry
- Provides an overview of how that can be accomplished in practice from a technology point of view