Prerequisite: None
Understanding your customer is even more important today as companies recover from COVID-19. Companies must align multiple diverse data sources to build a holistic view of the customer and their behaviors, providing a customer-centric data strategy and creating a seamless, frictionless, and connected customer experience. Knowing what motivates your customers unlocks significant insights and the 360-degree view of the customer allows the company to track, monitor, and analyze consumer behavior data across channels.
This session reveals how the value of data-driven insights can empower intelligent decision making to accelerate recovery and growth. It will explore how machine learning-powered insights can enable business value and establish a competitive advantage with a more effective customer strategy.