Live, Virtual Data and AI Training

Course Description

06/04/2025 Data Literacy: A Strategy for Building a Culture of Analytics

June 4, 2025

9:00 am - 12:30 pm CT
Half-Day (Morning)

Prerequisite: None

Donald Farmer

Principal

TreeHive Strategy

Donald Farmer is an internationally respected speaker and writer with over 30 years of experience in data management and analytics. He advises investors, software vendors, and enterprises on data and analytics strategy. Donald led teams at Microsoft and Qlik, building some of the most important and innovative analytics platforms on the market.

His consultancy, TreeHive Strategy, has developed a process known as the Gameplan, which enables enterprises to map out an effective, step-by-step strategy for developing a culture of analytics and data literacy. Customers have included significant players in manufacturing and financial services.

In addition to data strategy, Donald frequently consults on governance and compliance issues, particularly for companies implementing self-service architectures. His workshops on innovation strategy have helped to drive significant changes in numerous businesses.

Data and data management are essential to every business and every organization, but if data is the common denominator of business, data analysis is becoming a key differentiator. In the near future, every business will be an analytics business.

This course looks in detail at one of the key attributes of an analytics business: data literacy.

You Will Learn

  • Why data literacy is an organizational practice, not just an individual skill
  • How to develop a better understanding of data and analytics in many business functions
  • What specific skills are needed for data literacy
  • How to assess data literacy in your teams
  • How to build a community of practice around data and analytics in your organization
  • The importance of visualization, storytelling, and collaboration in a data-literate team
  • How to hire, train, and retain staff in a data-literate enterprise

Geared To

  • Analytics leaders
  • Business strategists
  • CIOs
  • CDOs

Half-Day Pricing: $350

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