In-depth Actionable Training from the Comfort of Your Own Desk

Prerequisite: None

Donna Burbank

Managing Director

Global Data Strategy Ltd

Donna Burbank is a recognized industry expert with over 25 years of experience in data management and enterprise architecture. She is currently the managing director of Global Data Strategy Ltd, an international data management consulting company, and she has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa. Her background is multi-faceted across consulting, product development, product management, brand strategy, marketing, and business leadership. As an active contributor to the data management community, she speaks regularly at industry conferences and has co-authored several books on data management.

Master data management (MDM) provides organizations with an accurate and comprehensive view of the business-critical data that concerns customers, products, vendors, and more. Although mastering these key data areas can be a complex task, the value of doing so can be tremendous—from real-time operational integration to data warehousing and analytics reporting.

This course provides practical strategies for gaining value from your MDM initiative, while at the same time ensuring a solid architectural and governance foundation that will ensure long-term, enterprise-wide success.

You Will Learn

• Business value and use cases for master data management
• Architecture options for MDM, and an overview of various approaches
• Data modeling for master data management
• How to align business processes to support master data management and governance
• How to design data governance to support MDM
• How to find “quick wins” for master data rollout and implementation

Geared To

• Master data management professionals
• Data governance professionals
• Chief data officers
• Data architects
• Data management professionals