Tech analyst firm Gartner has called intelligent apps a top strategic technology trend for both 2017 and 2018, and “expects most of the world’s largest 200 companies to exploit intelligent apps.” What exactly are smart apps and how should we develop a strategy for execution?
Gartner VP, distinguished analyst, and chief data officer of research Doug Laney’s three V's (volume, velocity, and variety) of big data greatly helped the industry communicate more effectively and specifically about what the term meant. The three V model provided clarity about which areas of big data to work on, problems to solve, and capabilities to bring to bear. With the rise of intelligent apps and services, a similar framework is needed to identify and characterize smart apps.
The Five Characteristics of Smart Apps (Five A's) will be detailed to provide a practical framework for developing business strategy, understanding customer value, and productizing new experiences with smart apps and services.
Attendees Will Learn
- Five Characteristics of Smart Apps: The five characteristics of smart apps will be explored in detail, including the function and role of each characteristic in decision making.
- Scope of Strategic Impact: An understanding of how to approach smart apps and forecast the degree of impact being targeted so leaders can identify stakeholders, facilitate business planning, and set strategic objectives.
- Examples and Case Studies: Recognize how the five characteristics are applied in existing smart apps, with real world examples and firsthand accounts.