CASE STUDY: A Journey into Visualization with Design Thinking & Agile at Caterpillar

February 13, 2018

Prerequisite: None

Chad Brekke

Visualization Team Leader & Agilist

Caterpillar, Inc.

A key objective in data visualization is creating a user experience that will make customers want to return. We use the cognitive science of data visualization, while tending to layout, colors, and packaging, to appeal to all our users’ senses, allowing them to easily glean insights. This is a highly iterative process to gain feedback from our users, challenging the design elements and chart types that we use to tell the story. I have seen this best accomplished through swarming on a goal. The presentation will explore the use of Design Thinking and Agile Methodology and how we have implemented in the Analytics Center of Excellence at Caterpillar. We will walk through consultation, requirements, ideation and wireframing, designs to reviews, testing and finally delivering the end product, all toward the goal of delivering a unique and powerful user experience.

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