Studies show that investors favor companies that demonstrate data-driven behaviors and, even more so, companies that productize their data. IT and business executives may talk about data as one of their most important assets, but few behave as if it is.
Becoming data-driven is more than self-service or advanced analytics. It’s about measurable outcomes, and it starts with identifying innovative, easy-to-generate new value streams from your (and others’) data assets. Fortunately, data has unique economic qualities compared to other assets that enable it to be refined, integrated, packaged, and deployed in infinite ways. Unfortunately, most organizations have no defined process or function for monetizing their data.
In this talk, Mr. Laney will share a well-honed approach to ideation, feasibility assessment, economic analysis, and the design, development, and support of data products and services—along with real-world examples from his upcoming book.