Deanne Larson, Ph.D., DM, CBIP

President

Larson & Associates and TDWI Fellow

Organizations are investing heavily in AI, yet many struggle to demonstrate measurable returns. This session examines why the gap between AI ambition and proven business value persists and what leading organizations are doing differently. Drawing on current TDWI market research, we will explore the patterns that separate AI initiatives that deliver from those that stall, with a focus on the metrics, governance structures, and decision frameworks that make ROI tangible and repeatable.

Attendees will leave with a practical lens for evaluating their own AI investments, from how to define value at the outset to how to measure and communicate results to business stakeholders. Whether you are accelerating initiatives already underway or building the business case for what comes next, this session offers actionable guidance grounded in how real organizations are closing the gap between AI potential and bottom-line impact.