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Course Description

W3P Data Strategy I: A Corporate Plan for Data

December 2, 2020

2:15 pm - 5:25 pm

Prerequisite: None

Evan Levy



Integral Data, LLC

Companies are dealing with exploding amounts of data, and a common belief is that volumes are doubling every two years. While most people agree that data is a corporate asset, there’s little discussion about how companies can ensure that data is being managed and used effectively. With the continued growth of IT budgets, it has become commonplace to challenge the value (and ongoing cost) of retaining data assets. Although most IT organizations are prepared to discuss their strategy with technology platforms, tools, and methodologies, few are equipped to discuss their goals and strategy for corporate data.

A successful data strategy isn’t just about data management, naming standards, or governance methods. It must support the goals and the execution details for ensuring the effective adoption and use of data assets. In this new class, Evan Levy discusses the details and reviews the activities that go into building a comprehensive data strategy.

You Will Learn

  • The key components of an enterprise data strategy
  • Aligning the strategy with your company’s goals and priorities
  • The key tactical enablers that can elevate the visibility of a data strategy initiative
  • Understanding the alternatives and determining the best fit for your company
  • The analysis and construction activities involved in building your company’s data strategy
  • Identifying the stakeholders and determining their roles in supporting the strategy
  • Suggested approaches and techniques for conducting stakeholder interviews, along with sample questions
  • Building sample strategy artifacts based on real-world scenarios

Geared To

  • CIOs and chief data officers
  • IT program managers
  • Business sponsors and end users
  • BI program management
  • Data management staff

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