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TDWI San Diego Conference

W7A Data Strategy I: A Corporate Plan for Data

August 21, 2019

9:00 am - 12:15 pm

Duration: Half Day Course

Prerequisite: None

Evan Levy


Companies are dealing with exploding amounts of data, and a common belief is that volumes are doubling every two years. While most people agree that data is a corporate asset, there’s little discussion about how companies can ensure that data is being managed and used effectively. With the continued growth of IT budgets, it has become commonplace to challenge the value (and ongoing cost) of retaining data assets. Although most IT organizations are prepared to discuss their strategy with technology platforms, tools, and methodologies, few are equipped to discuss their goals and strategy for corporate data.

You Will Learn

  • The key components of an enterprise data strategy
  • How to align the strategy with your company’s goals and priorities
  • The key tactical enablers that can elevate the visibility of a data strategy initiative
  • How to understand the alternatives and determine the best fit for your company
  • The analysis and construction activities involved in building your company’s data strategy
  • To identify the stakeholders and determine their roles in supporting the strategy
  • Suggested approaches and techniques for conducting stakeholder interviews, along with sample questions
  • To build sample strategy artifacts based on real-world scenarios

Geared To

  • CIOs and chief data officers, IT program managers, business sponsors and end users, BI program management, and data management staff

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