Prerequisite: Basic BI and data analysis knowledge
For many business users the management dashboard is still the most familiar visual representation of corporate data. It is meant to show status and progress for a number of KPIs, helping management to identify exceptions and monitor trends. What’s changing, though, is the amount of information that needs to be made easily consumable and understood,the speed at which this needs to happen, and the additional context that needs to be part of the visual representation. These needs are being met by a relatively new way of communicating performance and exceptions—visual storytelling.
Since 70% of the sense receptors in the human body reside in our eyes, the most effective way to explore and present data is naturally to use visualization techniques. Although management dashboards are a form of visual storytelling, data visualization can also be used to entertain and educate us, or to explore data and track progress. Visual storytelling can also be used to discover and present patterns in dataand show how data changes over time. Visual storytelling techniques are an indispensable part of a BI professional or data scientist's toolbox.
Do ancient pie and bar charts still cut it, though, or are more advanced visual representations of data necessary?
You Will Learn
- How to explore and apply modern data visualization techniques
- Which of those techniques should be in your analytical toolbox
- How to design visualizations and dashboards for effective communication
- What visual storytelling is and how to apply these principles in a business context
- When and how to use infographics
- BI managers and analysts, information and business analysts