Contributor: David Loshin
David Loshin, president of Knowledge Integrity, Inc, (www.knowledge-integrity.com), is a recognized thought leader and expert consultant in the areas of data quality, master data management, and business intelligence. David is a prolific author regarding business intelligence best practices, as the author of numerous books and papers on data management, including the just-published “Practitioner’s Guide to Data Quality Improvement.” His best-selling book, “Master Data Management,” has been endorsed by data management industry leaders, and his valuable MDM insights can be reviewed at www.mdmbook.com.
All articles by David Loshin
Although many are moving toward broader adoption of big data for enterprise use, barriers and concerns remain. Is Hadoop part of your enterprise’s plan for modernization?
- By David Loshin
- May 12, 2016
Customer analytics can help you optimize business processes, but first you must assess how you are managing your customer data.
- By David Loshin
- April 25, 2016
Analytics can help you improve customer experience and customer value for your enterprise, but it requires both data management and the careful choice of analytics techniques.
- By David Loshin
- April 20, 2016
Examining opportunities in each stage of the customer life cycle proves the potential benefits of a customer analytics program.
- By David Loshin
- April 19, 2016
New technologies make it easy to develop customer analytics, but a new platform doesn't create immediate improvement without work.
- By David Loshin
- April 5, 2016
Predictive analytics is most powerful when it’s incorporated into your business processes but that may be hard to enable. Here’s how to start incrementally.
- By David Loshin
- March 23, 2016
Will a new website visitor be a good customer? We look at two approaches to creating an analytical model that can help you answer that question.
- By David Loshin
- March 17, 2016
These six machine-learning techniques are worth getting to know.
- By David Loshin
- March 16, 2016