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Business Intelligence White Papers

See the most recent business intelligence (BI) whitepapers below.

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Demand and Sales Funnel Analytics—How Forward-Thinking Marketing Organizations Deliver Competitive Differentiators

Demand and Sales Funnel Analytics—How Forward-Thinking Marketing Organizations Deliver Competitive Differentiators

03/10/10

Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand and sales funnel analytics to drive best-in-class performance and deliver competitive differentiators.


Metrics-Based Sales Productivity—Delivering Dividends for Forward-Thinking Sales Organizations

Metrics-Based Sales Productivity—Delivering Dividends for Forward-Thinking Sales Organizations

03/10/10

Designed for the sales executive, this series of Sirius Decisions research briefs focuses on the advent of metrics-based sales productivity. New approaches are being embraced and delivering dividends to forward-thinking sales organizations


Data-Driven Marketing

Data-Driven Marketing

03/10/10

This report examines how organizations are using data to impact marketing performance and marketing effectiveness. For example, VITAS has been using IBM Cognos TM1 for over 10 years for everything from complex expansion planning to health care regulatory compliance, realizing numerous benefits. Read how in this case study.


Comprehensive Business Intelligence Market Study: Summary Results from The BI Survey 7, Analytic Service Providers (ASP) for Data Warehousing

03/03/10

The BI Survey 7 offers a valuable guide to the product capabilities and support users can expect from leading BI vendors, including Business Objects, Cognos, Hyperion, SAP, Oracle, and MicroStrategy. Download the Summary Report for more.


7 Leading Applications of Business Intelligence Software, Analytic Application Development Tools

03/03/10

Discover the depth and breadth of business intelligence applications across seven major categories. This paper provides detailed descriptions, sample reports, key performance indicators (KPIs), and case studies from leading companies…


An Architecture for Software-as-a-Service (SaaS) Business Intelligence

An Architecture for Software-as-a-Service (SaaS) Business Intelligence

03/03/10

This white paper discusses how companies are exploring and successfully implementing SaaS to support on-demand business intelligence across all levels of their enterprise


MicroStrategy Dynamic Enterprise Dashboards for Financial Services

MicroStrategy Dynamic Enterprise Dashboards for Financial Services

03/03/10

Many banks and financial services organizations use MicroStrategy Dynamic Enterprise Dashboards to improve the level of service they provide to account holders. These companies develop BI applications in five distinct areas: Customer Analysis, Operations and Financial Analysis, Sales and Marketing Analysis, Product Analysis, and Risk and Fraud Analysis. This white paper illustrates the types of dashboards possible for the financial services industry.


10 Hidden Costs of Manual Reporting with Excel

10 Hidden Costs of Manual Reporting with Excel

02/11/10

Just about everyone uses Microsoft Excel in the business world. We use it for reporting, sharing information, and analysis. It is easy to overlook the hidden costs of manual reporting with Excel. This paper lists the 10 most common hidden costs of manual reporting with Excel and offers a simple three-step process to identify and eliminate them.