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Business intelligence (BI) has been used for decades to improve a company’s relationship with its customers, increase revenue, and reduce costs. However, the analytics often measure a single performance indicator or metric at a point in time. But companies don’t perform just one activity. The next leap forward for BI then is to extend its capabilities to monitor, analyze, and improve an organization’s critical operational processes. This extension is known as "process intelligence."
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Once an organization decides to institute a data quality scorecard as part of its governance program, it must decide what type of metrics to use. That way, the data quality rules being observed and monitored can be aligned with the achievement of business goals.
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