03/10/10
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand and sales funnel analytics to drive best-in-class performance and deliver competitive differentiators.
Sponsored By IBM_Cognos
03/10/10
Designed for the sales executive, this series of Sirius Decisions research briefs focuses on the advent of metrics-based sales productivity. New approaches are being embraced and delivering dividends to forward-thinking sales organizations
Sponsored By IBM_Cognos
03/10/10
Examines the benefits of incorporating sales intelligence into the early portion of the sales cycle. For example, VITAS has been using IBM Cognos TM1 for over 10 years for everything from complex expansion planning to health-care regulatory compliance, realizing numerous benefits. Read how in this case study.
Sponsored By IBM_Cognos
03/10/10
This report examines how organizations are using data to impact marketing performance and marketing
effectiveness. For example, VITAS has been using IBM Cognos TM1 for over 10 years for everything from
complex expansion planning to health care regulatory compliance, realizing numerous benefits.
Read how in this case study.
Sponsored By IBM_Cognos
03/04/10
Effective CRM demands the creation of a single, complete, accurate view of customer information that includes purchasing history, product interest, and recent support interactions. Competitive companies leverage single, trusted views of customers to drive improvements in product positioning, customer service and support, customer retention and life-time value. In today’s connected world, customer information degrades rapidly. Enterprises require a data quality solution able to profile and discover data anomalies and issues, correct and standardize all types of data, and maintain data accuracy and consistency in real time.
Sponsored By Trillium Software
03/04/10
Any data intensive project offers an opportunity to improve data quality. Initiatives ranging from CRM, MDM, ERP, Business Intelligence, data warehouse, data governance, and any data migration, consolidation, or harmonization endeavor warrant a closer look at the quality of the data that will populate the target application or system. To provide a roadmap for optimal effectiveness and coordination, we offer a detailed guide that identifies, for business team members and IT resources, the data quality- related tasks that should be incorporated into a project plan. These data quality essentials emanate from best practices gathered from field experience resulting from thousands of data management projects and successes.
Sponsored By Trillium Software
03/03/10
Learn how organizations can measure and lower Total Cost of Ownership (TCO) and increase the Return on Investment (ROI) for their business intelligence applications in this all-new white paper.
Sponsored By MicroStrategy
03/03/10
The BI Survey 7 offers a valuable guide to the product capabilities and support users can expect from leading BI vendors, including Business Objects, Cognos, Hyperion, SAP, Oracle, and MicroStrategy. Download the Summary Report for more.
Sponsored By MicroStrategy
03/03/10
Discover the depth and breadth of business intelligence applications across seven major categories. This paper provides detailed descriptions, sample reports, key performance indicators (KPIs), and case studies from leading companies…
Sponsored By MicroStrategy
03/03/10
This white paper discusses how companies are exploring and successfully implementing SaaS to support on-demand business intelligence across all levels of their enterprise
Sponsored By MicroStrategy