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Philip Russom

Achieving Business Value through Big Data Analytics

 

Webinar Abstract

We are in the midst of a big data explosion, thanks to new data sources, such as social media, sensors, and RFID. At the same time, new technologies are emerging to help organizations manage and analyze all this new big data and tap into unstructured data, which until now has been largely unused. In the past, technology roadblocks limited the size of databases people could create. Today, thanks to advancements in cloud computing, storage systems, CPUs, and databases, scalability is no longer a factor, so now there’s a bigger focus on the analytics.

How does all this data benefit an organization? Big data analytics can benefit companies, not only to understand the current state of the business, but to discover patterns in data, anticipate events, and build responses into business processes. With big data, companies do great things, like manage risk, enhance customer relationships, and manage large supply chains.

Attendees will learn about:

  • Why big data is a business opportunity, not a technology problem, if you have the right strategy
  • Why advanced analytics has become a desirable tool for wringing business value from big data
  • Analytic applications and business use cases—both old and new—that benefit from the new and massive data sets of big data

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