Business analytics allows users to examine and manipulate data to drive positive business actions. Armed with advanced analytics insights, business users can make well-informed, fact-based decisions to support their organizations’ tactical and strategic goals.
Business analytics includes advanced techniques such as spatial analytics, customer analytics, and enterprise decision management. Analytic applications bundle tools for data access, dashboard reporting, scorecards, and analytics into packages. Predictive analytics identify relationships and patterns in large volumes of data to create predictive models. Text mining parses unstructured data and merges it with structured data to support user queries, reports, and analyses. “Big data” analytics implement MapReduce, Hadoop, and specialized, non-SQL programming methods to speed insight from huge volumes of data drawn typically from online sources.