Schedule | Exhibits Brochure
TDWI World Conferences are an ideal way to connect directly with a highly targeted group of BI and DW professionals looking to share knowledge and learn about what is shaping the future of the industry. In addition to receiving an in-depth BI and DW education, attendees are evaluating and making purchasing decisions on new products and technologies to integrate within their organizations.
TDWI's Conference Program
TDWI World Conferences feature a unique program of top-notch instructors, full- and half-day courses, one-on-one consulting, peer networking, and an active Exhibit Hall featuring the latest products and technologies. Each TDWI World Conference provides a comprehensive and highly relevant lineup of courses, attracting a highly qualified audience of BI decision makers. In addition to a core program of classes ranging from BI fundamentals to business analytics, TDWI World Conferences focus on enhancing the line of communication between business and IT. By removing this communication gap, organizations can better leverage their BI initiatives and exploit information for business gain.
TDWI Conference Attendees
We allow only paid conference attendees and TDWI Members into the Exhibit Hall. The result is quality–not just quantity. Don't waste your valuable time sifting through crowds of unqualified attendees. Let us show you the rewards of dealing with highly targeted, qualified BI and DW professionals. Solution providers who have participated in past conferences tell us that TDWI conferences provide greater value than any other BI and DW event in the industry. The high caliber of attendees, and the quality of the leads, prompts many solution sponsors to exhibit at multiple shows, year after year.
How are TDWI Conferences different from the rest?
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- High Percentage of New Attendees at Each Event
On average, 88 percent of attendees at each event have never attended a prior conference–meaning that you are assured of new leads each time you exhibit at our events. Over 2,300 paid attendees participated in conference courses during a recent one-year period.
- High Percentage of New Companies at Each Event
On average, 79 percent of companies are new to each conference, so you can be sure that you are not talking to the same leads over and over at each show. More than 2,250 companies sent attendees to conferences during a recent one-year period.
- Exclusive Exhibit Time
There are no courses scheduled during exhibit hours, so you are not competing for the attendees' time or attention while exhibiting.
- High-Quality Leads
TDWI manages the traffic in the hall, allowing only paid attendees and TDWI Members access to exhibitors. Every contact you make is a potential customer, providing you significant ROI.
- Equal Playing Field for All Vendors
TDWI regulates the size of all exhibit spaces to create an equal playing field for all vendors–large or small.
- Courses and Content Focused on Your Industry
TDWI courses draw from both the technical and business sides of the industry, ensuring a good mix of purchase influencers and decision makers at our events and in our Exhibit Hall.
- TDWI is an Education-Driven Organization
Our educational format draws high-quality attendees who are deeply interested in business intelligence and data warehousing. These savvy professionals know the industry and have a true interest in your products.
- Gain Exposure outside the Exhibit Hall
As an exhibitor, you have many opportunities to get your name in front of attendees even before they step foot in the hall. Program guide advertising, room drops, and coupon books are just some of the opportunities available.
- Sponsored Speaking Opportunities
Each conference offers a number of sponsored speaking options, including sponsored luncheons and Hospitality Suites. We can help you maximize your sponsored speaking opportunities to best suit your needs and meet our attendees' expectations.
- The TDWI Team
Our team is dedicated to making your exhibit experience as valuable as possible. They understand the industry and your needs. And they are a pleasure to work with (if we do say so ourselves!).
What People Say about TDWI Conferences
"TDWI conferences are by far the best in the industry. The showcase is unique in that all vendors are presented on a level playing field and offerings compete on the richness of their product, not simply the scale of their marketing budget. TDWI's audience has a high focus on data management, and the TDWI staff is willing to work with you to find a marketing solution that fits your needs."
–Whitney Hutchinson, Director of Marketing, eThority, Inc.
"Our experience with TDWI was professional, pleasant, and a good return on investment. TDWI's audience is our sweet spot and we are finding that many are not existing customers, yet! We were very pleased and hope to continue to make this a must-attend event on our list of annual conferences. We identified opportunity immediately and closed revenue as a result of the conversations we had at TDWI Las Vegas. … The team at TDWI provides excellent service and support, which makes all the difference when money is tight and ease of execution is so critical."
–Kathy Meara, CA ERwin Modeling, Channel Marketing Program Manager, CA
"The attendees at the TDWI events are very focused in our market. We have also sponsored case studies (papers) with TDWI and have received positive feedback. We enjoy a wonderful relationship with Wayne Eckerson, he understands and respects our technology."
–Mark Tyler, Director of Marketing, Corda Technologies
Audience Demographics
JOB TITLES

APPROXIMATE GROSS REVENUE
* Forty-seven percent of our audience comes from companies with more than $1 billion in annual revenue.

INDUSTRY
* TDWI reaches a broad range of industry sectors.
BI IMPLEMENTATION
U.S. Conferences
2010 Conference Schedule
European Conferences
Europe TDWI World Conferences
June 14-16, 2010 – Munich, DE
November 15-16, 2010 – Amsterdam, NL
For additional TDWI events, please download our 2010 Exhibits Brochure
Conference Sponsorships
Standard Exhibit Package
- One 10' x 20' booth space
- Use of conference attendee list for two post-conference mailings in exchange
for 5,000 of your customer/prospect names that TDWI will use for two pre-conference
mailings
- Company description and logo in Conference Program Guide
- Link to your Web site from TDWI's online conference brochure
- 7" x 44" identification sign, security, and aisle cleaning

Gold Exhibit Package
- Includes everything in the Standard Exhibit Package, PLUS:
- Conference Program Guide Advertising Full page B&W ad (4" x 9")
- Room Drop (does not include hotel charges; based on availability)
- Coupon Book Sponsorship
- Five Exhibit Hall Passes
- One three-day conference registration for a member of your executive team
($2,000 value)
Reserving Space and Booth Selection
2010 Booth Lottery
To reserve your space at any of the 2010 conferences, contact Steve Cissell. All exhibit applications that TDWI receives by 5:00 p.m. PST on Thursday, November 12th will be included in a lottery drawing to receive the top priority in booth selection. These applications will be selected, lottery style, from within each tier to determine your positioning for booth selection for each conference.
Exhibit applications received after 5:00 p.m. PST on November 12th will NOT be included in the lottery. After all of the lottery applications are placed, the companies whose applications are received after the cut-off date and time will be given booth selection priority on a first-come, first-served basis, determined by when the signed application is received by TDWI.
Lottery Drawing
Within the lottery drawing, all of the exhibit applications are divided into one of five different tiers. Your application is placed in the appropriate tier, based on Partner Membership and the number of TDWI US exhibitions you are contracted for in 2010. The applications are selected lottery-style from within each tier to determine your positioning for booth selection for each conference.
On Monday, November 16th, we will perform the lottery drawing. The drawing will be repeated four times—once for each of our four shows. You will be notified of your booth selection placement for each show that you are scheduled to participate in.
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Tier 1 - Partner Members
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Partner Members are placed in Tier 1. Within this tier, the booth selections are based on past participation as outlined below.
Note: Due to the timing of the Las Vegas booth selection, only the 2009 Partners will be part of the Las Vegas lottery. 2010 Partners will be part of Chicago, San Diego, Orlando, and Las Vegas '11.
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Tier 2
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Companies that are exhibiting at all four TDWI US conferences in 2010.
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Tier 3
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Companies that are exhibiting at three TDWI US conferences in 2010.
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Tier 4
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Companies that are exhibiting at two TDWI US conferences in 2010.
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Tier 5
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Companies that are exhibiting at one TDWI US conferences in 2010.
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It is to your benefit to submit your contract before the November 12th deadline, regardless of your past participation, as all lottery participants are given priority over companies that submit contracts after 5:00 p.m. PST on Thursday, November 12th, 2009.
Contracts Received after the Deadline
All contracts received after November 12th, 2009, are placed on a first-come, first-served basis after all companies participating in the lottery have been placed.
Questions/Comments
If you have any questions or comments about the 2010 exhibit contract and
the booth selection process, please contact Steve Cissell:
Phone: 425.277.9135
Fax: 425.687.2842
E-mail: scissell@tdwi.org