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Zen and Master Data Management
MDM’s promise is in addressing poor data quality
Data quality is as important as ever; how MDM's promise can turn into benefits for your organization
- By Jill Dyché
- June 2, 2009
“Why does it take us so long to get all these emerging technologies right?” asked my friend and erstwhile client as we tucked into a hearty New York lunch at the Longwood Gourmet.
“Maybe we’re supposed to sit with it,” I said. “Learn it before we do anything Big with it.”
“Don’t go Zen on me,” he said, and bit into his Number 29 (Grilled Chicken with Mozzarella and Basil on a Hoagie).
But he’s right. Once management approves the investment and we write our favorite vendor the check, there’s a built-in expectation of quick delivery. The proof-of-concept has become a given with most technology acquisitions, irrespective of its appropriateness. But then what? Often, it’s business as usual.
My friend had a point. His company needed MDM and he had the budget for it. He realized that MDM was a disruptive technology, would be perceived as a threat by some of his IT colleagues, and that it would require changes to both organization and infrastructure. He knew that MDM would help his company in its M&A frenzy: as it gobbled up smaller competitors, the myriad newfound customer lists languished on various servers. Lost cross-selling opportunities were costing the company untold revenues.
My friend also understood MDM’s promise in addressing poor data quality, a corporate phenomenon that had actually pervaded the culture. He was also hoping that he could use MDM to justify the role of data steward for corporate customer information, and that he could start formalizing data management development processes.
Unlike many of my clients who face off with colleagues, their business cases their weapons, and IT budget the spoils, my friend had the funding. He had a vision for what could be accomplished, the battles that could be fought and won for the greater good of the firm. He had the artillery, he just needed a few more weapons in the salvo. It was just that his leadership, namely IT management, refused to fall on its sword for change.
About the Author
Jill Dyché is a partner at Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. She is the author of three acclaimed business books, the most recent is Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy.