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IT: Get Your Mojo!
What IT can provide stakeholders
IT can provide lines of a variety of stakeholders with original ideas and fresh thinking -- a possibility rarely acknowledged by those outside of IT, who don’t engage often enough.
I’ve often argued that the motivation and efforts of an IT organization should be transcendental: they must exceed the narrow limits of incumbent technologies and established architectural frameworks. Such efforts shouldn’t only be rational, they should be visionary. Sometimes, this means IT takes the reigns.
Now that we have the hypothesis out of the way, let me take a moment to turn you on to Mojo Nixon, he of I Gotta Crazy Wife, That Someone Just Ain’t You, and When Did I Become a Dad? fame. This isn’t necessarily music I’d play loud if people are actually within earshot of my cubicle, but Mojo is about as good as a grande latte when the 4 o’clock hypoglycemia kicks in.
The point here is that wisdom comes from some unlikely places. As I’ve maintained, everyone underestimates the visionary capabilities of the IT organization. IT can provide lines of business, executives, board members, and shareholders with original ideas and fresh thinking -- a possibility rarely acknowledged by those outside of IT, who don’t engage often enough.
Okay, you’re thinking: When has IT ever provided the business with guidance? Aren’t they just a service after all?
Inventory management and sell-through in retail. Customer profitability models. Fraud detection. Real-time product recommendations to purchase circles. Heck, the whole ERP thing, and the impact of the customer on the supply chain. They’re just not feasible without IT, and in most cases IT had to educate the business about their long-term value.
In short -- and with a tip of the hat to Mojo Nixon -- IT should be innovative, surprising, and consistently fun. Shouldn’t we all?
About the Author
Jill Dyché is partner and co-founder of Baseline Consulting. She is responsible for key client work and industry analysis in the areas of data governance, business intelligence, and master data management, and advises executives and boards on the strategic importance of investing in enterprise information. Jill’s first book, "e-Data" (Addison Wesley, 2000) has been published in eight languages. She is a contributor to "Impossible Data Warehouse Situations: Solutions from the Experts" (Addison Wesley, 2002), and her book, "The CRM Handbook" (Addison Wesley, 2002), is the bestseller on the topic. Jill’s work has been featured in major publications such as Computerworld, the Wall Street Journal, and Newsweek.com. In addition to being a member of the TDWI faculty, Jill writes the Inside the Biz blog on Baseline’s Web site. Her latest book is "Customer Data Integration: Reaching a Single Version of the Truth" and was co-authored with Baseline partner Evan Levy.
Jill is the co-chair and Evan is a featured keynote at TDWI's Master Data Insight conference, to be held March 8-10 in Savannah, Georgia. For more information and to register for a complementary conference pass, go to www.masterdatainsight.com.